简介:or through a comic-strip panel. All kinds of ads can use this body copy,Advertisers use the narrative copy to tell a story. It often sets up a problem and then creates a solution using the particular sales features of the product or service. It may then suggest that the audiences use the same solution if they have that problem. Service advertisements are often written in this . For instance,is used in almost 80% the service advertisements. Institutional copy is often used to sell an idea or the merits of the organization or service rather than sales features of a particular product. Often institutional copy is also narrative in because it lends warmth to the organization. Banks
简介:the body copy is a logical continuation of the headline and subheads. It is also where the sale is closed. The body copy should relate to the campaign appeal and to the reader’s self-interest,or through a comic-strip panel. All kinds of ads can use this body copy,headlines of technical equipment ads mean to attract readers by displaying the unknown information of a product. 
简介:牵着孩子走、学坐、学走……这些都是再平常不过的事。不过,正是在这些平平常常的、每天都要做的事情当中,有一些习惯和动作,会令宝宝的骨骼受到伤害。现在,让我们随着宝宝的成长过程一起来找找,哪些动作、哪些做法是需要避免的。