摘要
or through a comic-strip panel. All kinds of ads can use this body copy,Advertisers use the narrative copy to tell a story. It often sets up a problem and then creates a solution using the particular sales features of the product or service. It may then suggest that the audiences use the same solution if they have that problem. Service advertisements are often written in this . For instance,is used in almost 80% the service advertisements. Institutional copy is often used to sell an idea or the merits of the organization or service rather than sales features of a particular product. Often institutional copy is also narrative in because it lends warmth to the organization. Banks
出版日期
2009年08月18日（中国期刊网平台首次上网日期，不代表论文的发表时间）
