简介:Asenormoustransformationistakingplaceinthewholeworldbecauseoftheinfluenceofeconomyglo-balization,businessandtradeareinevitablybecomingafractionoftheglobalizationwhichresultsintheinternationali-zationoftrademarks.Hence,translationofthetrademarksisalsoturningouttobeofimportanceintheexchangeofbotheconomyandculture.Thispaperaddressestheprinciplesofthetranslationoftrademarks.Italsopointedoutthatsuccessmodeloftranslatingliesincateringforthetargetmarketaestheticinterest,reflectingitstraditionalcul-turevalue,takinginitscultureessenceandfollowingitsculturefashion.Thisresearchaimsatachievingabetterun-derstandingofbrandnametranslationprocessandcanhelptoovercometheculturalbarrierstosuccessfultranslationsofbrand.
简介:Inthestudyathand,theimageofanelementaryschoolteacherinpublicshallbeanalyzedindetail:his/herreputation,characteristics,andtrustinhim/her.Especiallytheimageofelementaryschoolteachersshallbeconsidered.Thisinvestigationdealswiththequestion"Whymenmainlyteachatsecondaryschools".Areasonforthiscouldthebadimageandtheappreciationtowardselementaryschoolteachersinsociety.Tocounterthesetendencies,measureshavebeentaken,likeBoy'sDays,tomaketheelementaryschoolmoreattractiveformen,tooWiththehelpofpolarityprofilesanddistancescales,theimagesofmaleandfemaleelementaryschoolteachersarecompared.Theresultsshowthattheimageofelementaryschoolteachersisoverallpositivelyrated,butmenworkingatelementaryschoolsareimputedtoshowalternativebehaviorandfemalecharacteristics.Furtherresearchandimplicationforactingarenecessarytofindoutwhatrelationshipsexistbetweentheimageandthechoiceofprofessionofelementaryschoolteacherstotakeeffectivemainstreammeasures.
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