Withthedevelopmentoftheelectroniccommerce,theelectronicword-of-mouth(eWOM)hasbecomeimportantreferenceinformationforconsumershopping.EWOMhasattractedconsiderableinterestfromresearchersinthepastdecade.Inthispaper,aresearchreviewisconductedandanintegratedframeworkisproposedontheeffectofeWOM.TheeffectofeWOMareinfluencedbyitscharacteristics,communicators,andotherfactors.ThecharacteristicsofeWOMincludethesource,thevolumeandthevalence.ThecommunicatorsofeWOMrefertothesender,thereceiverandtherelationshipbetweenthem.Inaddition,dispersionandconsistency,persistenceandobservability,anonymityanddeception,andcommunityengagementarerelatedfactorsfortheeffectofeWOM.
