简介：Aimingatfacilitatingtheresearchofurbantourismimagepositioning,thispapersummarizesthedomesticandabroadtheoriesonurbantourismimageandanalyzesitssignificanceforcities.WithDengfengasanexample,itsgoalistoboostdevelopmentofDengfengtourism,whichisanexcellenttourismcityinChina.Thispaperpresentsitscurrenturbantourismdevelopingsituation,positionsitstourismimage,concludestheplanofimagebrandandproposespromotionalslogansbasedontheanalysisofDengfengtourismlocalfeatures,itscoreelementsandperceptionsofvisitors.
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