简介：Productinnovationisoftendescribedasthe'lifeblood'ofacompany.Justlikebloodthatflowsthroughthehumanbody,productinnovationprovidessustenanceandthebasisforgrowth.Butproductinnovationisverychallengingformostcompanies.Thecostsinvolvedandtheriskoffailurearehigh.Researchindicatesnewproductfailureratesof
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