简介:the material processes take up nearly 3/5 of the processes. Thus the copywriter puts his emphasis on stating the qualities of the Allianz Group.The process pattern of this advertisement is relational processes (sentence (1),then they continue to describe how you can do. The three processes are included in sentence (1) and (2) of the advertisement. The following sentences include seven material processes. Thus,newspapers and magazine advertising are consumer advertising. So the field of this advertising is consumer advertisement.The definition of